BEYOND ALL COMPARABLES

MARKABLES White Paper



BEYOND ALL COMPARABLES

- Lessons to learn from the Kingfisher Airlines brand valuation nightmare

MARKABLES, March 21, 2016


Recently, India’s Serious Fraud Investigation Office (SFIO) announced to probe the valuation of the Kingfisher Airlines trademark whether it was fraudulently inflated to get more funds from banks. The officials of the now defunct airline, bank representatives and the corporate finance advisory firm Grant Thornton who had valued the brand will be investigated. This white paper puts the results of the brand valuation of Kingfisher Airlines in context with other airline brands, looks at what went wrong with the valuation, and proposes some lessons to learn from the case.

Please download the paper here
Beyond All Comparables – Lessons to learn from the Kingfisher Airlines brand valuation nightmare