Recent use case for MARKABLES data in Brazil

Telefonica Brasil S.A., trading as Vivo, is a major Brazilian telecommunications company and a subsidiary of the Spanish Telefónica Group. Telefonica intends to acquire 50% of the shares of Fibrasil Infraestrutura e Fibra Ótica S.A. (FiBrasil), a Brazilian telecommunications infrastructure company that acts as the operator of a wholesale neutral fiber optic network.

In preparation of a positive shareholder resolution regarding the acquisition of FiBrasil at the shareholders’ meeting on January 9, 2026, Telefonica has recently submitted a valuation report from Deloitte (Relatório de Avaliação Econômico-Financeira according to the requirements of paragraph 1 of article 256 of Law 6.404/76 (“Lei das S.A.”).

Deloitte’s valuation report includes a section covering the valuation of the FiBrasil brand name under a Relief-from-Royalty approach. Deloitte used comparable royalty rate data from MARKABLES, concluding on an appropriate royalty rate of 1.5% on revenues for the FiBrasil brand name.

The complete valuation report can be downloaded here (in Portuguese).

Thank you, Deloitte Brasil.