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Sep 13, 2021

Trademark royalties sector snapshot: Royalty rates in the sector of universities and colle ...

Trademark royalties sector snapshot: Trademark royalty rates in the sector of universities and colleges: MARKABLES analyzed the brand values reported in corporate acquisitions and the respective trademark...

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Sep 6, 2021

Customer value sector snapshot: Customer value in wholesale food distribution

Customer value sector snapshot: In this post, we discuss the economics of customer relations and customer value For this, we analyze various customer value ratios for a peer group of businesses engaged in the...

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Aug 23, 2021

Intangible asset valuation: Revised version of EY’s guide on “Intangibles – goodwill ...

EY has recently released a revised version of its comprehensive guide on Financial Reporting Developments for Goodwill and Other Intangibles Accounting for goodwill and intangible assets can involve various...

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Aug 16, 2021

Intangible asset valuation in food delivery: What do investors and acquirers pay for?

Intangible asset valuation in food delivery: The MARKABLES intangible value database shows what investors and acquirers pay for in the food delivery industry GrubHub, Just Eat, Eleme, Delivery Hero, and...

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Aug 11, 2021

Transfer pricing: Danish Supreme Court rules in favor of Adecco on trademark royalty payme ...

Transfer pricing: Danish Supreme Court rules in favor of Adecco – After a complaint, the Danish Supreme Court had to deal with the question of whether the deduction of royalties by Adecco SA’s Danish...

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Jul 14, 2021

After Sprint's re-branding to T-Mobile - ten billion dollars of brand value vanished?

Sprint was acquired by T-Mobile US in 2020 After the merger, T-Mobile decided to discontinue the Sprint brand name and to replace it with its own t-Mobile branding A few month after the acquisition, the once...

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Jul 12, 2021

Trademark royalties sector snapshot: royalty rates in the temporary staffing sector

Trademark royalty rates sector snapshot: Trade names in the temporary staffing sector show median royalty rates of 13% on net sales The percentage of profits that comes from the trade name asset (profit split)...

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Jul 8, 2021

Appropriate royalty rate for a car rental business in Brazil

Comparable Brand Royalty Rates and Brand Valuation – CS Brasil Frotas Ltda (CS Frotas) was recently merged into Movida, a listed company in Brazil On this occasion, the value of the shares of CS...

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Apr 7, 2021

Royalty rates for GOL Linhas Aéras and SMILES loyalty program

GOL Linhas Aéras (GLA) is a low-cost Brazilian passenger and cargo airline incorporated in 2001 It has a fleet of 127 aircraft and a network of 61 national and international destinations GOL is the largest...

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Mar 16, 2021

Brand value risk from data breach

Brands are among the most valuable assets of companies Trust that customers have on a brand is most important for customer engagement, and affinity In a technology-driven and data-rich world, data security has...

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