Insights

Sep 13, 2021

Trademark royalties sector snapshot: Royalty rates in the sector of universities and colle ...

Trademark royalties sector snapshot: Trademark royalty rates in the sector of universities and colleges: MARKABLES analyzed the brand values reported in corporate acquisitions and the respective trademark...

Sep 6, 2021

Customer value sector snapshot: Customer value in wholesale food distribution

Customer value sector snapshot: In this post, we discuss the economics of customer relations and customer value For this, we analyze various customer value ratios for a peer group of businesses engaged in the...

Aug 23, 2021

Intangible asset valuation: Revised version of EY’s guide on “Intangibles – goodwill ...

EY has recently released a revised version of its comprehensive guide on Financial Reporting Developments for Goodwill and Other Intangibles Accounting for goodwill and intangible assets can involve various...

Aug 16, 2021

Intangible asset valuation in food delivery: What do investors and acquirers pay for?

Intangible asset valuation in food delivery: The MARKABLES intangible value database shows what investors and acquirers pay for in the food delivery industry GrubHub, Just Eat, Eleme, Delivery Hero, and...

Aug 11, 2021

Transfer pricing: Danish Supreme Court rules in favor of Adecco on trademark royalty payme ...

Transfer pricing: Danish Supreme Court rules in favor of Adecco – After a complaint, the Danish Supreme Court had to deal with the question of whether the deduction of royalties by Adecco SA’s Danish...

Jul 14, 2021

After Sprint's re-branding to T-Mobile - ten billion dollars of brand value vanished?

Sprint was acquired by T-Mobile US in 2020 After the merger, T-Mobile decided to discontinue the Sprint brand name and to replace it with its own t-Mobile branding A few month after the acquisition, the once...

Jul 12, 2021

Trademark royalties sector snapshot: royalty rates in the temporary staffing sector

Trademark royalty rates sector snapshot: Trade names in the temporary staffing sector show median royalty rates of 13% on net sales The percentage of profits that comes from the trade name asset (profit split)...

Jul 8, 2021

Appropriate royalty rate for a car rental business in Brazil

Comparable Brand Royalty Rates and Brand Valuation – CS Brasil Frotas Ltda (CS Frotas) was recently merged into Movida, a listed company in Brazil On this occasion, the value of the shares of CS...

Apr 7, 2021

Royalty rates for GOL Linhas Aéras and SMILES loyalty program

GOL Linhas Aéras (GLA) is a low-cost Brazilian passenger and cargo airline incorporated in 2001 It has a fleet of 127 aircraft and a network of 61 national and international destinations GOL is the largest...

Mar 16, 2021

Brand value risk from data breach

Brands are among the most valuable assets of companies Trust that customers have on a brand is most important for customer engagement, and affinity In a technology-driven and data-rich world, data security has...

Insights

Trademark Comparables AG