May 6, 2020
Size and profitability affects bargaining power in license negotiations
The relief from royalty method is premised on comparable licensing transactions and their underlying royalty rates Royalty rates found in such transactions are assumed to represent a market price surrogate for...
Read moreApr 6, 2020
Customer-based corporate valuation (CBCV)
Here comes a must-read article for CFOs, equity analysts and valuation professionals alike “How to Value a Company by Analyzing Its Customers” by Daniel McCarthy and Peter Fader, published in...
Read moreApr 6, 2020
Transfer pricing: High Court rejects deductibility of trademark royalties of Adecco's Dani ...
Adecco A/S, the Danish subsidiary of Swiss staffing multinational Adecco SA, paid trademark royalties of 2% on revenues in Denmark from low-skilled staff and 4% from professional staff In a recent landmark...
Read moreMar 27, 2020
Comparable data for the cannabis related industries
Valuing cannabis related businesses and assets is a fast growing market Lacking history and experience, it is at the the same time a delicate task Comparable data would help At the business value level,...
Read moreFeb 28, 2020
Ditching brand valuation?
Recently we came across an article in marketing journal Campaign titled “Why we need to make 2020 the year we ditch brand valuation“ The article addresses the “noticeable limitations of brand...
Read moreJan 30, 2020
Accounting for goodwill: still crazy after all these years
Goodwill has been always been a plaything – and an object of intrigue – in accounting and taxation After more than fifty years, it remains one of the most interesting, fascinating and frustrating...
Read moreJan 30, 2020
Growing importance of intangible assets fosters the rise of private equity
In all developed countries – and in particular in US and UK – the number of listed companies is declining since many years At the same time, the number of private equity (PE) backed companies is...
Read moreDec 28, 2019
Siemens unveils value of its corporate trademark
In January 2019, Siemens AG has transferred the ownership in its trademarks to a recently established IP holding subsidiary, Siemens Trademark GmbH & Co KG By doing so, Siemens had to report the value of...
Read moreDec 19, 2019
Indian trademark rights in Thomas Cook sold
Thomas Cook (India) Ltd (TCIL), an Indian company owned by Canadian Fairfax Financial Holdings and fully independent from British Thomas Cook Group, operated under a trademark license agreement since 2012 to...
Read moreNov 12, 2019
PwC's brand study 2019 released (Markenstudie)
PwC Germany has recently released Markenstudie 2019, in collaboration with Hamburg University The study discusses the importance of brands and brand valuation in the digital age A total of 219 executives from...
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