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May 6, 2020

Size and profitability affects bargaining power in license negotiations

The relief from royalty method is premised on comparable licensing transactions and their underlying royalty rates Royalty rates found in such transactions are assumed to represent a market price surrogate for...

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Apr 6, 2020

Customer-based corporate valuation (CBCV)

Here comes a must-read article for CFOs, equity analysts and valuation professionals alike “How to Value a Company by Analyzing Its Customers” by Daniel McCarthy and Peter Fader, published in...

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Apr 6, 2020

Transfer pricing: High Court rejects deductibility of trademark royalties of Adecco's Dani ...

Adecco A/S, the Danish subsidiary of Swiss staffing multinational Adecco SA, paid trademark royalties of 2% on revenues in Denmark from low-skilled staff and 4% from professional staff In a recent landmark...

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Mar 27, 2020

Comparable data for the cannabis related industries

Valuing cannabis related businesses and assets is a fast growing market Lacking history and experience, it is at the the same time a delicate task Comparable data would help At the business value level,...

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Feb 28, 2020

Ditching brand valuation?

Recently we came across an article in marketing journal Campaign titled “Why we need to make 2020 the year we ditch brand valuation“ The article addresses the “noticeable limitations of brand...

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Jan 30, 2020

Accounting for goodwill: still crazy after all these years

Goodwill has been always been a plaything – and an object of intrigue – in accounting and taxation After more than fifty years, it remains one of the most interesting, fascinating and frustrating...

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Jan 30, 2020

Growing importance of intangible assets fosters the rise of private equity

In all developed countries – and in particular in US and UK – the number of listed companies is declining since many years At the same time, the number of private equity (PE) backed companies is...

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Dec 28, 2019

Siemens unveils value of its corporate trademark

In January 2019, Siemens AG has transferred the ownership in its trademarks to a recently established IP holding subsidiary, Siemens Trademark GmbH & Co KG By doing so, Siemens had to report the value of...

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Dec 19, 2019

Indian trademark rights in Thomas Cook sold

Thomas Cook (India) Ltd (TCIL), an Indian company owned by Canadian Fairfax Financial Holdings and fully independent from British Thomas Cook Group, operated under a trademark license agreement since 2012 to...

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Nov 12, 2019

PwC's brand study 2019 released (Markenstudie)

PwC Germany has recently released Markenstudie 2019, in collaboration with Hamburg University The study discusses the importance of brands and brand valuation in the digital age A total of 219 executives from...

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