We are Markables

Marcus has spent his career at the intersection of M&A, valuation, and data-driven analysis across industries including healthcare, financial services, and consumer goods. He has held senior roles in brand analytics and valuation at Swarovski and worked as a management consultant supporting private equity firms and corporates on transactions, strategy, and value creation programs. He is also active in the European SME M&A market as an advisor and investor, with a particular interest in strengthening data-driven approaches to intangible asset valuation.

A veteran in brand transactions, brand valuation and brand licensing. Prior to brand licensing, he was principal at one of the leading global strategy and management consultancies. Through his career, Dr. Binder was involved in the initiation of close to 500 brand license partnerships in Europe and worldwide, and he has overseen more than 1,500 such partnerships. Binder acted as financial expert in trademark valuation, as well as in trademark infringement and transfer pricing litigation issues to courts and arbitration panels in Europe. He is a regular author and speaker on trademark licensing, royalty rate and valuation issues.

Considered one of the most sought after experts in brand valuation, brand securitization and brand investment in Europe. He is the owner of Rüssli Consulting, a Swiss based boutique advisory specializing on brand asset and venture capital management. His previous positions include Interbrand brand valuation and analytics, Credit Suisse and AMAG, the Swiss importer of Volkswagen car brands, where he lead a team of innovation, development and start-up specialists. Rüssli brings a rare combination of IP, finance and brand equity expertise.

Distinguished Professor Emeritus of Marketing at the UCLA Anderson School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. He studied econometrics at the University of Antwerp in his native Belgium. He then obtained an M.S. and Ph.D. in marketing from Purdue University. Professor Hanssens is a widely recognized authority on marketing strategy, the effectiveness of marketing efforts, and brand metrics. He served as Executive Director of the distinguished Cambridge-based Marketing Science Institute (MSI), and as President of the INFORMS Society for Marketing Science. He has published several books and over 75 journal articles on marketing strategy, in particular the assessment of long-term impact of marketing activities. He has served as Area Editor for Marketing Science and Associate Editor for Journal of Marketing Research and Management Science. He has been a consultant to major companies around the world and is a co-founder of MarketShare, a global marketing analytics firm headquartered in Los Angeles. Prof. Hanssens provides expert expert testimony in competitive and strategic marketing issues at Cornerstone Research.

Anke Nestler is a publicly appointed and sworn expert in Germany for the valuation of intangible assets as well as Certified Licensing Professional (CLP) and Certified Valuation Analyst (CVA). She is Senior Managing Partner of FTI Consulting, based in Frankfurt. Dr. Nestler provides advice on the value of companies and their intellectual property or other intangible assets. She has provided expert evidence for courts and tribunals on damages for infringement, post M&A and royalty rates in the context of infringement. She advises on IP valuation in both contentious and non-contentious contexts. Before joining FTI Consulting she was owner of VALNES Corporate Finance GmbH, an independent valuation boutique based in Frankfurt/Germany. Prior positions include PricewaterhouseCoopers and Oppenhoff Rädler/Linklaters. She is Head of the LES (Licensing Executive Society) IP Valuation Group in Germany and a regular speaker and author on various valuation issues to both academic and practitioners’ audiences. Among others, Dr. Nestler co-authored the book “Valuation of Intangible Assets” in German language (Wiley-VCH) with Rainer Kasperzak.

An expert in branding and finance, MBA professor, author and co-author of five books and numerous articles. Since 1995, he is the CEO of LLOYDS AND GLOBALBRANDS CONSULTING, the first Brazilian consulting firm dedicated to promote and manage branding services and the economic valuation of intangible assets. Roberto rendered valuation, branding and communication advisory for a selected group of about 400 clients in the last 22 years for companies such as Banco Santander, Nestlé, Tokio Marine Insurance, Banco do Brasil, Ceratti Foods, Groupe SEB, C&A, P&G, among others. He also worked in the financial market in mergers, acquisitions, trade finance, company and credit valuation at Lloyds Bank Plc., Midland Bank Plc., Chemical Bank and Commerce and Industry Bank for almost 15 years. Roberto holds a MSc in Communication at São Paulo University-USP, specialized in new digital media and intangible assets management and valuation, and a Bachelor’s degree in Business Management.

Associate Professor of Financial Accounting and Management Control at HEC Business School in Paris.
His research interests focus on financial reporting of intangible assets (goodwill, brands), M&As, IFRS, and audit. He has published in academic journals including Abacus, Contemporary Accounting Research, Journal of Business Finance & Accounting, Journal of Accounting and Public Policy, and Comptabilité Contrôle Audit. Books co-authored by Professor Paugam include Evaluation Financière et Normes IFRS (Economica), Brand Valuation (Routledge), and Evaluation Financière de la Marque (Economica). He has been an Associate Professor at ESSEC Business School in Paris, and a Visiting Scholar at the University of Houston.
Prior to his academic career, Professor Paugam worked at Accuracy in Paris. Luc is a CFA charterholder (chartered financial analyst) and a consultant in the area of valuation.

Of Counsel, Retired Partner and Consulting Practice Firm Leader of Rosenfield and Company, PLLC (Rosenfield) with offices in Orlando, New York City, and Northern New Jersey. Bob Merged his firm (Morrison Valuation & Forensic Services, LLC) with Rosenfield in January 2020. Prior to starting his own firm, Bob was the Managing Director of McGladrey LLP’s valuation practice in the southeast United States. Bob performs many valuations of intangible assets for financial reporting and tax purposes and served as one of McGladrey’s subject matter experts.

Bob was appointed to the Board of Trustees of The Appraisal Foundation (Foundation) in January 2021. He also previously served on the Business Valuation Resource Panel of the Foundation. Bob is a former International President of the American Society of Appraisers (ASA) where he also previously served as Chairman of the ASA’s Business Valuation Committee (BVC). Bob also previously served as Chairman of the International Institute of Business Valuers (iiBV). Bob continues to serve as an instructor for the ASA and the iiBV, and on the adjunct faculties of Stetson University and the University of Central Florida.