dots

We are Markables

dots

MARKABLES is a 24/7 web-based data vendor which caters to the needs of valuation professionals all over the world. MARKABLES is owned and operated by Trademark Comparables AG, a privately held company located in Switzerland. Trademark Comparables AG is independent and fully self financed.

MARKABLES was founded by experienced valuation experts from various European countries who deal with the challenges of IP valuation from different perspectives.

Its origins go back to 2011, and its services were launched to the public in 2014. Often disillusioned with traditional license agreement data used in the valuation of IP, we were looking for alternative data sources.

dots

Innovation

MARKABLES has contributed various innovations to the market for IP related comparable data.

  • New, alternative data source developed and established

  • Comparable data for previously untouched asset classes (customer relations, goodwill) introduced

  • Pig-in-a-poke policy abolished. Database can be accessed and searched at no charge

  • Case-specific profit split established, replacing rule-of-thumb approach

dots

MARKABLES employs a team of valuation professionals and data analysts.

Together, we strive to support valuation professionals with relevant and robust data, to continuously update and improve our database, and to become the most respected and used data source for IP valuations.

Management board

Info Close

Christof Binder, PhD, MBA

A veteran in brand transactions, brand valuation and brand licensing. Prior to brand licensing, he was principal at one of the leading global strategy and management consultancies. Through his career, Dr. Binder was involved in the initiation of close to 500 brand license partnerships in Europe and worldwide, and he has overseen more than 1,500 such partnerships. Binder acted as financial expert in trademark valuation, as well as in trademark infringement and transfer pricing litigation issues to courts and arbitration panels in Europe. He is a regular author and speaker on trademark licensing, royalty rate and valuation issues.

More
Info Close

Stefan Rüssli, MSc

Considered one of the most sought after experts in brand valuation, brand securitization and brand investment in Europe. He is the owner of Assessa, a Swiss based boutique advisory specializing on brand asset management. His previous positions include Interbrand brand valuation and analytics, and Credit Suisse. Rüssli brings a rare combination of both finance and brand equity expertise. Since 2018, Stefan works also as head of the new mobility department at AMAG, the Swiss importer of Volkswagen group cars, where he leads a team of innovation, development and start-up specialists.

More

Advisory board

Info Close

Dominique Hanssens, PhD, MS

Distinguished Research Professor of Marketing at the UCLA Anderson School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. He studied econometrics at the University of Antwerp in his native Belgium. He then obtained an M.S. and Ph.D. in marketing from Purdue University. Professor Hanssens is a widely recognized authority on marketing strategy, the effectiveness of marketing efforts, and brand metrics. He served as Executive Director of the distinguished Cambridge-based Marketing Science Institute (MSI), and as President of the INFORMS Society for Marketing Science. He has published several books and over 75 journal articles on marketing strategy, in particular the assessment of long-term impact of marketing activities. He has served as Area Editor for Marketing Science and Associate Editor for Journal of Marketing Research and Management Science. He has been a consultant to major companies around the world and is a co-founder of MarketShare, a global marketing analytics firm headquartered in Los Angeles.

More
Info Close

Anke Nestler, PhD, MBA, CVA, CLP

Publicly appointed and sworn appraiser in Germany for the valuation of intangible assets and intellectual property as well as Certified Licensing Professional (CLP) and Certified Valuation Analyst (CVA). She is owner of Valnes GmbH, an independent valuation boutique based in Frankfurt/Germany and specializing in the valuation of companies and intangible assets. Prior positions include PricewaterhouseCoopers and Oppenhoff Rädler/Linklaters. Dr. Nestler is involved in transaction, taxation, accounting and litigation based valuation. She has published extensively in the area of valuation. She co-authored the book “Valuation of Intangible Assets” in German language (Wiley-VCH) with Rainer Kasperzak. She is Head of the LES (Licensing Executive Society) IP Valuation Group in Germany and a regular speaker and author on various valuation issues to both academic and practitioners’ audiences.

More
Info Close

José Roberto Martins, MSc

An expert in branding and finance, MBA professor, author and co-author of five books and numerous articles. Since 1995, he is the CEO of LLOYDS AND GLOBALBRANDS CONSULTING, the first Brazilian consulting firm dedicated to promote and manage branding services and the economic valuation of intangible assets. Roberto rendered valuation, branding and communication advisory for a selected group of about 400 clients in the last 22 years for companies such as Banco Santander, Nestlé, Tokio Marine Insurance, Banco do Brasil, Ceratti Foods, Groupe SEB, C&A, P&G, among others. He also worked in the financial market in mergers, acquisitions, trade finance, company and credit valuation at Lloyds Bank Plc., Midland Bank Plc., Chemical Bank and Commerce and Industry Bank for almost 15 years. Roberto holds a MSc in Communication at São Paulo University-USP, specialized in new digital media and intangible assets management and valuation, and a Bachelor’s degree in Business Management.

More
Info Close

Luc Paugam, PhD, MSc, CFA

Associate Professor of Financial Accounting and Management Control at HEC Business School in Paris.
His research interests focus on financial reporting of intangible assets (goodwill, brands), M&As, IFRS, and audit. He has published in academic journals including Abacus, Contemporary Accounting Research, Journal of Business Finance & Accounting, Journal of Accounting and Public Policy, and Comptabilité Contrôle Audit. Books co-authored by Professor Paugam include Evaluation Financière et Normes IFRS (Economica), Brand Valuation (Routledge), and Evaluation Financière de la Marque (Economica). He has been an Associate Professor at ESSEC Business School in Paris, and a Visiting Scholar at the University of Houston.
Prior to his academic career, Professor Paugam worked at Accuracy in Paris. Luc is a CFA charterholder (chartered financial analyst) and a consultant in the area of valuation.

More
Info Close

Robert B. “Bob” Morrison, MBA, ASA BV/IA

Managing Partner of Morrison Valuation & Forensic Services, LLC in Orlando, Florida. Prior to starting his own firm, Bob was the Managing Director of McGladrey LLP’s valuation practice in the southeast United States. Bob performs many valuations of intangible assets for financial reporting and tax purposes and served as one of McGladrey’s subject matter experts. In 2017, Bob was elected as the American Society of Appraisers’ (ASA) International Vice President and serves on the ASA’s Executive Committee. Bob formerly served as an elected member of the ASA’s Business Valuation Committee (BVC) for six years and, from 2013 to 2015, served as the elected Chairman of the BVC of the ASA. Bob also previously was elected Chairman of the International Institute of Business Valuers (IIBV). Bob continues to serve as an instructor for the ASA and the iiBV, and on the adjunct faculties of Stetson University and the University of Central Florida.

More

Get relevant and robust market comps for your valuation within minutes.

dots

Trademark Comparables AG

Herrengasse 46a

6430 Schwyz / SZ

Switzerland