A veteran in brand transactions, brand valuation and brand licensing. Prior to brand licensing, he was principal at one of the leading global strategy and management consultancies. Through his career, Dr. Binder was involved in the initiation of close to 500 brand license partnerships in Europe and worldwide, and he has overseen more than 1,500 such partnerships. Binder acted as financial expert in trademark valuation, as well as in trademark infringement and transfer pricing litigation issues to courts and arbitration panels in Europe. He is a regular author and speaker on trademark licensing, royalty rate and valuation issues.