August 14, 2018
Car rentals are known all over. You see their counters in the arrivals area of airports, or you see their cars in the public.
Still, the brand is not their most important asset. Common trademark royalty rates are at 2.5% of revenues. Trademark related profit (“profit split”) is between 10% and 15% of total profit.
See our sector snapshot on car rental brands here.
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