Considering Brand Value: What’s In a Name?

Chris Mellen and PJ Patel covered the issue of brand valuation in a recent alerty of the VRC website. The piece gives a brief, comprehensive overview of brand-related assets and three income-based valuation approaches: relief-from-royalty, multi-period excess earnings, and with-and-without.

In relation to the royalty relief method, they named MARKABLES among the sources of royalty rate data.

Chris Mellen and PJ Patel are experienced experts in the valuation of intangible assets. Both are frequent lecturers and contributors to the business valuation community. They lead VRC, or Valuation Research Corporation in the US, a full-service, independent, global valuation firm focusing exclusively on valuations that offer judgment beyond modeling. VRC has office locations in Atlanta, Boston, Chicago, Cincinnati, Dallas, Milwaukee, New York, Princeton, San Francisco and Tampa; as well as international affiliates in Argentina, Australia, Brazil, Canada, China, Colombia, India, Germany, Japan, Mexico, Portugal, Singapore, Spain, and the United Kingdom.

Their alert can be read on the VRC website here.