May 16, 2018
For exhititions and conventions is is vital to make the event known, and to announce it to the audience through all channels. Marketing and branding is vital. Often, the organiser don’t know their visitors in person.
Brand value parameters show high royalty rates of between 8% and 10% or revenue, and high profit split ranging from 20% to 25%.
See the summary results of this peer group here.