Back to Insights

December 11, 2020

How to determine an appropriate royalty rate

Another must-read piece is “Determination of Royalty Rates” by Tim Heberden, Valuation Partner of Deloitte Australia, published as chapter 4 in International Licensing and Technology Transfer: Practice and the Law, Wolters Kluwer 2018. The piece is available through Deloitte’s website here.

Tim describes the factors that guide the determination of royalty rates for licensed intellectual property (IP) rights. Key principles of IP valuation are also discussed, since royalty rates and value are flip sides of the same coin; both are driven by the earnings capability and risk profile of the asset.

Tim discusses different methods of how to determine royalty rates and value. One method to royalty setting is the transactional approach using best comparable, publicly available royalties from similar IP. Tim advocates that the output of the valuation exercise must be sense-check by additional methods, whatever the primary method of valuation is.

MARKABLES provides publicly available, transactional royalty data for the valuation of trademarks and trade names.

Get relevant and robust market comps for your valuation within minutes.


Trademark Comparables AG

Herrengasse 46a

6430 Schwyz / SZ