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February 22, 2024

INTA reflections on Intellectual Property Reporting for Brands

A high-calibre taskforce of INTA (International Trademark Association) has recently released a report on Intellectual Property Reporting for Brands. This report is a valuable resource for brand managers, finance professionals, valuers, and IP lawyers. It provides ideas and suggestions on how to enhance the appreciation of brands as valuable but risky assets.

The report includes recommendations for minimum and broadened standards for trademark-related internal and external reporting to various audiences, including the general public, investing community, trade customers, and franchisees/licensees. The report proposes the use of tools such as enforcement dashboard, clearance dashboard, registration dashboard, brand heat map, and more.

Regarding accounting for trademarks and external reporting, the taskforce recommends INTA to liaise with other bodies currently working on the financial reporting treatment of internally developed trademarks, such as International Accounting Standards Board (IASB), Financial Accounting Standards Board (FASB), EFRAG, International Valuation Standards Council (IVSC), International Auditing and Assurance Standards Board (IAASB).

The taskforce also recommends strengthening the assessment of “legal aspects” and “risk” of a brand for valuation purposes and reviewing ISO 10668 accordingly. The report’s annex provides a detailed checklist of legal aspects to be considered.

The full report is available for download here. Check it out to gain valuable insights into how to enhance the internal and external appreciation of your brand as a valuable asset.

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