MARKABLES beat out RoyaltyRange

On July 18, 2025, Joanna Kubinska, Partner and Head of Transfer Pricing at BakerTilly TPA Poland, presented a case study on conducting a comparability analysis for a brand licensing arrangement within an internationally operating company.

Here is the link to Joanna’s original blog.

The primary method applied in the analysis was the Comparable Uncontrolled Price (CUP) method. An external database was accessed for this purpose. However, the evaluation of the data available in RoyaltyRange did not yield sufficiently comparable results. As a next step, the team decided to use MARKABLES, which enabled the identification of a peer group consisting of companies engaged in similar activities to the subject company.

Thank you, Joanna and BakerTilly Poland.

MARKABLES offers not only by far the broadest selection of comparable data for the valuation of intangible assets, but also the most comprehensive and in-depth datasets available.