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July 9, 2018

Online classifieds – real estate

In this sector snapshot we cover internet listings of real estate and properties for sale and for rent. Such online classified have facilitated the search for real estate, and for tenants. They have largely replaced the old school classified ad in the local newspaper.

Brands play a very strong role in the value chain of such businesses. Royalty rates of 10% on revenues are not unusual. See the full table of key brand value parameters here.

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