September 21, 2018
Over-the-counter (OTC) drugs are distinguished from innovative and generic drugs in that consumers do not need prescriptions to purchase them. OTC drugs are considered by regulators to be safe for self-diagnosis and self-medication.
Lacking the prescription, consumers need to make their own purchase decision. Marketing and branding of of OTC drugs is substantial. Many OTC drugs are famous household names with important brand values.
Typical trademark royalty rates in the OTC drugs segment range from 15% to 20% of revenues. Please click here to view the summary table of our snapshot on OTC drugs.