February 7, 2019
Trademark royalty rates pasta brands snapshot – Pasta made its triumphant sweep throughout the world. We all have our favorite pasta brand, and types – like Spaghetti, Tagliatelle, Fettuccine, Lasagna, Farfalle, Penne, Fusilli, …. However, compared to other FMCG brands, pasta is a dry product with little room for differentiation. Its price goes by kilogram or ounce, with modeste price premiums depending on the shape of the pasta.
Our snapshot analysis finds average royalty rates of pasta brands of around 3%, and profit split of 20%. Click here for all the details.