January 16, 2018
For the Indian market, the valuation of the brand name of defunct Kingfisher Airlines was a desaster. Based on inflated valuation, the brand served as primary collateral to various state banks to finance the losses of the airline, while promoter Vijay Mallya continued his exuberant lifestyle, and eventually left the country to take exile in UK. Former employees, suppliers and banks lost huge amounts of money.
In “The Flight of fance”, The Hindu Business Line summarizes the case from a brand valuation perspective, and addresses lessons to be learned for the valuation profession. To read the full article, please follow this link.
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