Back to Insights

November 9, 2020

The outstanding importance of customer value

In an article published in HBR, Bob Markey of Bain & Company outlined the outstanding importance of customer value, and how to manage and organize for it (read the full article here).

Although not addressing the valuation side of customer relations, the article greatly supports the growing importance of customer value in M&A and corporate transactions. Customer portfolios represent the single most important class of enterprise assets, and – as a percentage of enterprise value – it is growing due to digitalization and customer-centric strategies.

MARKABLES tracks from financial disclosures of listed companies worldwide how customer portfolios are valued in corporate transactions.

Get relevant and robust market comps for your valuation within minutes.


Trademark Comparables AG

Herrengasse 46a

6430 Schwyz / SZ