December 14, 2014
Trademarks are often deemed indefinite simply because they can be continually renewed. However, almost no asset is imperishable and the indefinite life assumption has serious consequences for the values ascribed to trademarks.
Stefan Rüssli and Christof Binder of MARKABLES have published an article in World Trademark Review on the useful life assumption for trademarks, and national differences in dealing with this assumption in valuation. Read the full article here.