September 23, 2015
This report lists the Top20 2014 brands acquired in 2014. Best in class is the brand portfolio acquired in connection with Merck’s OTC consumer brands (including Claritin™, Coppertone™, MiraLAX™, Afrin™ and Dr. Scholl’s™), valued at USD 7.1 billion. Second and third place finishers in 2014 are Tim Hortons (fast food restaurants) and Alliance Boots (drugstores). The report illustrates other interesting findings related to the value of brands, including the most valuable brands ever acquired.