October 26, 2021
Cybersecurity is a very dynamic sector, from both ends. Cyber crooks are creative in finding new security gaps, and software vendors and IT managers are relentless in closing such gaps. As a result, M&A activity is high, and valuation multiples are attractive.
The most important asset of cybersecurity software vendors is their technology, of course. Next is customer relations.
The trademark plays a minor role. It is noteworthy that the average useful life of cybersecurity trademarks stands at 5.9 years only. The median trademark royalty rate is 1.8% on revenues, and the value of the trademark accounts for 1% of enterprise value.
In addition to trademark related data, MARKABLES offers data on customer relations. From spring 2022, we will add data on software and technology to our data offering.