November 22, 2020
The reorganization and capital increased of Cafetex SA, the largest Greek owned coffee grinder, required a valuation of its shareholdings in Coffee Connection ABEE in late 2019, including the two coffee brands Coffeeway and Brazita.
PKF Hellas was commissioned to provide a valuation of the two brands. To do this, PKF relied on comparable royalty rate data retrieved from the MARKABLES database. They concluded on an appropriate royalty rate of 4.6%. The full valuation report can be downloaded here.