September 29, 2020
MARKABLES data use in the airline industry across the world. OCEAN TOMO used MARKABLES data, according to publicly available court documentation. Purpose was to value the LATAM trademarks in the current chapter 11 proceedings of LATAM Airlines before the US Bankruptcy Court of the Southern District in New York.
For a detailed discussion of trademark valuation and royalty rates in the airline sector, please see this post here.
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