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November 16, 2018

Wireless telecoms

Providers of wireless telecom services show high levels of brand awareness. However, the importance of their brand name within their total value chain is rather small. Wireless telecoms are acquired for their existing customers, for their spectrum licenses, and for their tangible network assets. Trademark royalty rates are in the area of 1% on revenues.

Here is the summary table of the peer group.

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Trademark Comparables AG

Herrengasse 46a

6430 Schwyz / SZ